Ethnity UX Research Company in IndiaWhat’s Cooking? The Latest Trends in Food Media and StudiesI find it fascinating how food culture is constantly evolving to cater to changing consumer preferences. With the rise of social media…3 min read·Sep 26, 2023----
Ethnity UX Research Company in IndiaKeeping the Focus: How to Manage an Entertaining and Friendly Participant in UX ResearchIn this article, I want to share some tips on how to deal with a participant who is extremely entertaining and friendly.3 min read·Sep 5, 2023----
Ethnity UX Research Company in IndiaHow to Deal with Time Pressure in User Interviews: A UX Researcher’s GuideIn this article, I want to share with you some tips on how to handle a common challenge that many UX researchers face: running out of time…4 min read·Sep 4, 2023----
Ethnity UX Research Company in IndiaDon’t say that: Phrases you should avoid in user interviewsAs a UX researcher, I know how important it is to conduct effective user interviews.3 min read·Aug 26, 2023----
Ethnity UX Research Company in IndiaDon’t Panic: Moderation Patterns to Save Your User Interviews from DisasterUser interviews are a valuable source of insights for product development, but they can also present some difficulties for the moderator.4 min read·Aug 26, 2023----
Ethnity UX Research Company in IndiaHow to Improve Your Moderation Skills as a UX ResearcherModeration is the art of facilitating a conversation with a participant, whether it’s in an interview, a usability test, or a contextual…3 min read·Aug 25, 2023----
Ethnity UX Research Company in IndiaHow to Handle Participant Discomfort in UX Research: Best Practices and Lessons LearntIn this article, I’m going to share some tips on how to handle a common situation that you may encounter as a moderator of user research…5 min read·Aug 23, 2023----
Ethnity UX Research Company in IndiaHow to Deal with a Participant Who Does Not Meet Your Criteria: A User Researcher’s GuideToday, I want to share with you some tips on how to handle a common situation in user research: when a participant does not seem to meet…4 min read·Aug 18, 2023----
Ethnity UX Research Company in IndiaResponsibilities of an Interview Moderator: A UX Researcher’s viewUser interviews are a great way to gather detailed information from participants about their needs, preferences, behaviours, attitudes, and…3 min read·Jul 24, 2023----
Ethnity UX Research Company in IndiaMy Journey in UX Research: In-house to AgencyIn my experience of working in an in-house environment first and then moving to an agency environment, I have noticed some big differences…3 min read·Oct 5, 2021----