Sep 26What’s Cooking? The Latest Trends in Food Media and StudiesI find it fascinating how food culture is constantly evolving to cater to changing consumer preferences. With the rise of social media, there seems to be an endless stream of food-related content that never ceases to amaze me. …Food3 min readFood3 min read
Sep 5Keeping the Focus: How to Manage an Entertaining and Friendly Participant in UX ResearchIn this article, I want to share some tips on how to deal with a participant who is extremely entertaining and friendly. You might think that having a participant who is entertaining and friendly is a good thing, and it can be. After all, you want your participants to feel…UX3 min readUX3 min read
Sep 4How to Deal with Time Pressure in User Interviews: A UX Researcher’s GuideIn this article, I want to share with you some tips on how to handle a common challenge that many UX researchers face: running out of time to complete everything in the user interview session. User interviews are a great way to gather insights from your target users. However, they…UX4 min readUX4 min read
Aug 26Don’t say that: Phrases you should avoid in user interviewsAs a UX researcher, I know how important it is to conduct effective user interviews. My experience as a UX researcher for a global UX research agency allowed me to learn from diverse participants in India and the United Kingdom through in-depth interviews. …UX3 min readUX3 min read
Aug 26Don’t Panic: Moderation Patterns to Save Your User Interviews from DisasterUser interviews are a valuable source of insights for product development, but they can also present some difficulties for the moderator. In my experience as #UX Researcher in an international UX Research agency, I got the opportunity to do research with participants based in India and the United Kingdom. …UX4 min readUX4 min read
Aug 25How to Improve Your Moderation Skills as a UX ResearcherModeration is the art of facilitating a conversation with a participant, whether it’s in an interview, a usability test, or a contextual inquiry. In this article, I want to share some tips on how to improve your moderation skills. Moderation skills are essential for any UX researcher, as they can…UX3 min readUX3 min read
Aug 23How to Handle Participant Discomfort in UX Research: Best Practices and Lessons LearntIn this article, I’m going to share some tips on how to handle a common situation that you may encounter as a moderator of user research sessions: when the participant looks or sounds uncomfortable and/or nervous. As a moderator, you want the participant to feel at ease and confident while…UX Design5 min readUX Design5 min read
Aug 18How to Deal with a Participant Who Does Not Meet Your Criteria: A User Researcher’s GuideToday, I want to share with you some tips on how to handle a common situation in user research: when a participant does not seem to meet key criteria for your study. As a UX researcher, I have encountered this situation many times. It can be challenging to deal with…UX4 min readUX4 min read
Jul 24Responsibilities of an Interview Moderator: A UX Researcher’s viewUser interviews are a great way to gather detailed information from participants about their needs, preferences, behaviours, attitudes, and opinions on a specific topic or product. An interview moderator has a lot of power and responsibilities in ensuring the success of the session. They are not only responsible for asking…UX3 min readUX3 min read
Oct 5, 2021My Journey in UX Research: In-house to AgencyI started my journey in the UX domain in 2015. Before that, I used to work as a software engineer. Over these years, I have worked in UX departments at companies, as well as in UX agencies. And now I am running Ethnity, a UX research agency in India. In…UX Research3 min readUX Research3 min read
